a collection of my thoughts, guides, and experiences that I find worth sharing. Here, you'll find practical advice, personal reflections, and explorations of ideas that shape my approach to building and problem-solving.

The Unit Economics Scorecard: CAC, LTV, NRR for SaaS

Doubling ARR doesn't mean you're winning. Learn the CAC, LTV, NRR, and payback period scorecard that separates real growth from a company on life support.

  • SaaS
  • CAC
  • LTV
  • NRR
  • MRR
  • ARR

The Lead Qualification Gateway: ICP, MQL, SQL for SaaS

Marketing hits record signups while sales calls leads garbage? Build the lead qualification framework ICP, MQL, SQL, BANT, MEDDIC that ends the fight.

  • ICP
  • MQL
  • SQL

The Growth Motion Decision Matrix: PLG, SLG, ABM for SaaS

$50K to spend and no growth engine architected yet? Learn the PLG, SLG, and ABM decision matrix that matches your motion to your ACV before you spend it.

  • growth motion
  • PLG
  • SLG
  • ABM
  • TOF
  • BOF

The Market Sizing Filter Stack: TAM, SAM, SOM for SaaS

Most SaaS TAM slides are vanity metrics. Learn the TAM, SAM, SOM market sizing framework growth engineers use to find real product-market fit before you raise.

  • SaaS
  • TAM
  • SAM
  • SOM
  • PMF

How to Diagnose Your Funnel Before You Buy an AI SDR

An AI SDR won't fix a broken SaaS funnel it just automates the break faster. Run this 3-part diagnostic before you sign an AI SDR contract, not after.

  • AI SDR effectiveness SaaS

What Is a GTM Engineer (And Why Every SaaS Founder Needs One)

A GTM Engineer is the missing role in most SaaS companies sitting between product and revenue. Here's what the role actually does and why it matters.

  • GTM engineer
  • Growth

Why Your SaaS Isn't Growing (It's Not Your Acquisition)

Most SaaS founders chase more leads when the real problem is downstream. Here's the growth diagnosis framework that finds the actual bottleneck in 48 hours.

  • SaaS
  • Growth
  • Daignosis
  • Posthog
  • n8n

How to Find Your SaaS Activation Problem in 48 Hours

If users sign up and disappear, you have an activation problem — not a traffic problem. Here's the 48-hour PostHog diagnosis that finds exactly where they're dropping off.

  • SaaS activation
  • SaaS activation rate
  • how to improve SaaS activation

The Cold Email Infrastructure Setup That Lands in Primary Inboxes

Most cold email advice focuses on copy. The real reason emails go to spam is infrastructure. Here's the complete technical setup that lands in primary inboxes.